Online PR Courses.

Spin Academy is aiming to become the no. 1 online destination for educational PR content and strategic communication training. Welcome to learn more about Spin Academy's online courses.

BROWSE COURSES

PR Masterclasses.

Learning never stops. Explore Spin Academy's on-demand webinars for knowledge, creativity, and inspiration on topics ranging from social media algorithms to persuasion strategies.

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Digital PR Products.

Looking for PR resources? Find useful worksheets, primers, presentations, ebooks, resource guides, how to-guides etc. Explore all the available PR resources.

BROWSE PRODUCTS

Free PR Content.

Curious about PR? Find various articles, presentations, ebooks, resource guides, how to-guides etc. Explore all the available free content.

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Your PR Instructor.

From haute couture in Paris, hospitality and travel in New York, and data centres in Stockholm, Jerry Silfwer (alias "Doctor Spin") has been working with 200+ PR clients since 2005. Meet your PR instructor.

ABOUT JERRY

THE PR NEWSLETTER.

Many think that PR is about chasing down publicity. But did you know that the real excitement starts beyond the entry-level grunt work of pitching journalists and sending out press releases?

SUBSCRIBE FOR FREE

THE PR GIFT SHOP.

PR is an important and serious profession. Still, a little bit of fun is probably a good thing. Anything to combat the stress of the job, right? Make sure to check out the PR gift shop on your way out.

GET MERCH